Fatima Arshad · Creative strategy

Senior Creative Strategist

8+ years of direct response creative for DTC ecommerce brands.

See the work ↓

· Selected work

The library

Every piece below shipped into a live ad account. The numbers underneath are what it did there, not what it looked like in the brief.

· Process

Here’s how my creative process works

No guessing. Every round of testing feeds the next one, so the concepts get sharper as the spend goes up.

01

Research

Reviews, comments, support tickets and the ad account. The angle is usually already in the customer’s own words.

02

Concept

Angles become hooks, scripts and static concepts, each mapped to a level of awareness rather than a trends folder.

03

Produce

Briefs my editors can work from without asking questions. UGC, statics, AI VO and motion.

04

Read the data

Hook rate, hold rate, CPA. Winners get iterated. Losers tell me what to stop making.

↻ Back to 01

· The receipts

$30M+In ad spend
40+Brands worked with
8+Years in ecommerce

· Testimonials

Screenshots,
not paraphrase

Straight from Slack, WhatsApp and email. Nothing tidied up.

· Contact

Your brand is your baby. Let’s grow it.

Tell me the product, the spend and where it stalls. If I am not the right fit for you, I will say so on the first call.

fatima.arshadg@gmail.com

    © Fatima Arshad

    Senior Creative Strategist